Monday, March 17, 2008

New $750M Tech Center Ignites Nissan Catch-Up Plan

L & 39; automobile Japanese Nissan Motor Co. Ltd. said Tuesday that it & 39; will invest some $ 750 million in a new research and development center to catch up with their competitors & 39; environmental and safety technology.
New Technology Center of Japan is the third largest car manufacturer Nissan launched the Advanced Technology Centre () 2000 employees and laboratories for vehicles, electric power and other equipment.
The opening of the new facility underlines the determination of l & 39; automobile to develop environmental technologies and security that are increasingly critical for & 39; riding in the fierce competition in the automobile industry & 39;. "Whether it is with technology products that appeals to consumers may be offered in a timely manner will determine the winners and losers ", head of Nissan & 39; Executive Carlos Ghosn said in Japanese to l & 39; opening in Atsugi, Kanagawa Prefecture.
" NATC was created to accelerate De la recherche et de l & 39; engineering breakthrough technologies for Nissan& 39;s next generation of products ", executive vice president of Nissan Mitsuhiko Yamashita said. " Future technologies in the course of preparation to & 39; sustainability of & 39; and more secure environment to the creation of a society & 39; mobile ", he added.
The investment focus on renovations to a center of development of powertrain and & 39; pick overall, both in Atsugi, the company said in a statement. At the NATC, Nissan & 39; s pool of engineers & 39; continue & 39; a series of eco-friendly technologies to limit emissions of carbon dioxide dangerous, including electric and hybrid vehicles, the statement goes farther. The Japanese automaker will establish a " intelligent transport system ", in which data received from the tags allow movement to educate drivers and the & 39; slash accidents.
NATC help reduce the risk of the road is located in Kanagawa Prefecture, which is adjacent to Tokyo. Nissan has two other major facilities in the prefecture product planning, research and development and advanced development: the Nissan Technical Center in Atsugi Nissan and Research Centre injury Yokosuka.
The The Japanese automaker was hit d by a crisis & 39; business in the late 1990& 39;s. Since then, it has lagged behind the Toyota Motor Corp. and the Honda Motor Co., Ltd in the development of the new generation of vehicles. Honda has left his draft & 39; construction of a new laboratory in Japan in 2009. Last month, Nissan reported the first drop in annual profits since 1999-1999 alliance with Renault SA of France Signifiait that & 39; they could not invest in technology to the extent that they & 39; l & 39; would have liked. But in recent years, Nissan has invested more in technology, they aim said.
The senior vice-president of Nissan Minoru Shinohara said the car & 39; are not concerned about what can be done rivals and focuses on its own objectives, such as the upgrading of its original hybrid system & 39; said that it will outperform the competition.
Hybrids now available from Toyota and Honda use nickel metal hydride batteries, although all major manufacturers d & 39; motor vehicles with General Motors Corp. of the United States, are working on batteries for lithium-ion vehicles. Breakthroughs may be exactly what Nissan needs if it wants to reduce the gap & 39; d & 39; hybrids with leaders of industry & 39; like Toyota and Honda, analysts added.
Analysts "Some analysts say said Nissan has lagged behind rivals Toyota and Honda in the development of gas and electric hybrid vehicles d & 39; And other technologies that reduce emissions of gases blamed for global warming.
Yasuaki Iwamoto, an auto analyst with Okasan Securities Co. in Tokyo, said Nissan invests in the Centre for Advanced Technology is a step in the right direction. " Otherwise, Nissan n & 39; has no chance to survive the competition ", he said. " Catching up will not be so easy for Nissan. & 39; C is not as though Toyota and Honda will sit still and do nothing. "
Maintaining rule in such adverse conditions is a major obstacle to overcome in order to researchers must make Friendly Vehicles & l 39; environment. Nissan & 39; s lithium-ion, which is expected to take advantage of the large size compared to current systems were put to test & 39; to lift the rule of & 39; in the automotive & 39; battle arena.
Improving automotive product lines Nissan introduced a hybrid of & 39; last year, but now licenses the technology from Toyota. The automaker is working on an original hybrid, set to be launched & 39; d by 2010, using what he said & 39; is a higher form of battery technology, lithium-ion battery to be mated Nissan engines. The batteries are commonly used in gadgets such as laptops and cell phones, but are not yet fully adapted to the requirements of the most meticulous & 39; a car engine.
At l & 39; car of the new complex technology, experimental car batteries are stored in the cold, cooked in giant cans and vibrated to improve. The batteries are scheduled to play an essential part in the Nissan & 39; effort to catch up in the race to develop environmentally friendly vehicles. The lithium-ion batteries were put to the test center & 39; s & 39; which is open Tuesday to Atsugi, just to the west of & 39; "Tokyo.
Whether with products Technology that uses consumers can be offered in a timely manner will determine the winners and losers ", noted Ghosn.
Nissan is also developing a car " three litres " capable of traveling 100 km, or 60 miles, only three liters, or about three-quarters, of & 39; gasoline. The company expects to unveil a new model in Japan in alliance 2010.
On The Japanese automaker is also confident competition without any alliance. Ghosn said last Tuesday that Nissan is under no pressure to find a new partner and & 39; n is not in talks with anyone & 39; a & 39; despite news that a private equity firm based in the United States, US buy Chrysler automobiles. " We are not talking with No matter who & 39;. I do not believe that c & 39; is a good time & 39; aujourd hui ", Ghosn said while & 39; commemorating the opening of its new technology center.
In 2006, Nissan and its partner french Renault entered months to establish negotiations with Detroit & 39; s General Motors Corp. in an attempt to create an automatic roll through the & 39; Asia, Europe & 39; and & 39; North America . The talks ended without agreement.
Ghosn has since held open the possibility of a new merger & 39;, adding that a link & 39; s & 39; North America is a natural extension. But he said that & 39; he is currently satisfied with the extent of & 39; Renault-Nissan partnership. " It & 39; is no change ", he said. ewa sylvia



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